Noya BeautyWorks Solves What Slows Brands Down

IDEAS
DEVELOPMENT
MARKET
FASTER THAN EVER

what we do

Noya BeautyWorks builds disruptive beauty & personal care products with speed, strategy, & standout execution from concept to shelf
Abstract scientific art installation with colorful balls, laboratory glassware containing multicolored capsules, hanging plants, and a black mannequin hand.
Abstract scientific art installation with colorful balls, laboratory glassware containing multicolored capsules, hanging plants, and a black mannequin hand.

Disrupting Beauty One Brand At A Time

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Close-up of a woman's face with skin health metrics displayed, highlighting hydration as the main concern.
Market Intelligence Consumer insights & Trend reports
Hand holding three blank white cosmetic tubes with three different shades of cream swatched on the forearm.
Brand Development
Close-up of a pipette injecting liquid into a translucent spherical cell with surrounding bubbles on a blue background.
Disruptive Textures
Black dropper bottle held horizontally by a metallic clamp stand against a gradient gray background.
New Product Development
White conveyor belt system with various white and transparent product containers moving along it.
Contract Manufacturing Facilitation
Set of sleek, modern metallic cosmetic containers and a curved applicator tool on a reflective surface.
Product Portfolio Development
Close-up of a metallic LED light bulb with a heat sink, isolated on a white background.
Disruptive Packaging
Blue round zippered pouch, blue boxed heart-shaped container, silver compact mirror, lip balm, lipstick, and blush on a blue surface.
Brand Merchandise
Flat lay of black toiletry bag with several small black and one light blue travel-sized bottles and tubes on a white surface.
Sample Trial Kits

Accelerate with

Market Intelligence & Trend Reports    

A 360° view of the user — decoding behaviors, spotting trends, and co-creating growth opportunities
Portrait of a woman with text about skincare engineering and solutions for aging, acne, lip softness, and hormonal acne.
Collage with futuristic woman wearing a shiny helmet, a syringe labeled 'Triple A', a translucent cosmetic jar on glass blocks, and a Dior lipstick with holographic packaging.
Next-Gen Innovation Signals
Trend reports showing lip product preferences: 72% prefer multi-functional balms, 43% of Gen Z prefer liquid lipstick over bullets, 50% rise in demand for brown-toned lip liners, and 70% of glosses contain plumping agents.
Close-up of lips with glossy, tinted pomegranate-colored lip balm showing hydration, color, and plumping effects.
Texture & Finish Insights

Brand Development    

We spot white spaces and decode consumer behavior to craft names, narratives, and identities that help founders build what the market truly needs launching smarter, faster, and ahead of the curve
Various smears and crushed samples of colorful makeup products including lipstick, blush, and eyeshadow on small white cards.
Brand Aesthetics
Laboratory scene with green-tinted liquids, a microscope, glass test tubes, and skincare product bottles labeled S: P on a pink background.
Design-Led Innovation
Collage showing vibrant nail polishes, hands with manicured nails in blue and metallic designs, text 'Vibrant & easy to use' and 'Fun, energetic designs', and dripping nail polish bottles.
Emerging Categories
Black handheld electronic device with multiple detachable attachments, highlighted by pink and blue neon lighting on a dark background.
Tech-Driven Beauty

New Product Development     

Rapid formulation, shade, and packaging development to bring disruptive products to life, fast
Two sleek silver and white cosmetic containers placed on a reflective metallic surface.
Packaging Innovation
Five swatches of lip product textures and colors in shades of blue, teal, and translucent, labeled with their types and numbers.
Formula Innovation
Two blue glass dropper bottles with blank white labels surrounded by laboratory glassware on a reflective surface.
Prototype to Launch
Beaker with liquid, open jar of cream, and closed silver cosmetic container with text on product pipeline planning steps.
Development Roadmapping

Disruptive Packaging

Disruptive, brand-aligned packaging solutions that elevate consumer experience and drive conversion
Close-up of a purple pill balanced on top of a vertical blue water splash against a white background.
Future-Ready Packaging
Close-up of a pink spherical solid lip balm in a metallic cylindrical container with the cap partially removed.
Design Engineering
Silver metallic capsule enclosed in transparent blister packaging with an orange pull tab.
Smart & Functional Packaging
Eight hexagonal columns in varying shades of beige and brown arranged in a circle on a reflective surface.
Tactile Storytelling

Supplier-Curated Sample Sets

The future of beauty, boxed, and delivered every quarter
Four blank pink cosmetic sample sachets and a pink spray bottle on a blue background with various cream and liquid product textures.
Global Innovation Curation
Text on a light blue background with clear round shapes, stating that every quarter NBW curates a limited-edition box of global samples including 10-12 exclusive samples (formulas and packaging), a trend report with usage insights, and access to NBW's supplier and lab network.
Light blue translucent rectangular case with a handle and zipper, partially obscuring contents inside.
Innovation Kit

Product Portfolio Development

Strategically mapping out future launches to sustain brand momentum and category leadership
Grid of nine beauty products labeled by month: Lip Gloss for January, Serum for February, Cream Blush for March, Foundation for April, Face Mist for May, Mascara for June, Lipstick for July, Nail Polish for August, and Perfume for September.
Launch Calendar
Timeline from January 2020 to December 2025 showing progression of beauty products: mascara in 2020, face mist next, moisturizer after, and serum in 2025.
Product Roadmap
Makeup products arranged on a light surface with text showing 40% for 2 foundations, 37% for 4 highlighters, 18% for 1 liquid eyeliner, and 5% for 3 blushes.
Hero Product Creation

Go to Market with 1K MOQ

Launch ready products with low MOQs - enabling speed, testing, and smart scale-up
Various translucent cosmetic bottles with bubbles inside on a white surface, some with pumps and flip caps.
Agile Market Entry
Perfume bottle with a red cap and label sitting on a blue balloon sculpture next to a yellow daffodil flower.
Prototype to Shelf
Stacked pink, coral, and red cylindrical cosmetic containers with some caps removed showing lipstick and balm tops.
Launch Smart

Brand Merchandise

High-impact, design-led merchandise that amplifies brand storytelling and consumer connection
Red and white lipstick tube with pink cap off, attached to a red keychain with heart shape and cherry-themed charms.
Lip Charms & Keychains
Open pink handbag containing pink fabric, lip glosses, jewelry, and eyeglasses with a pink flip phone nearby.
Pink translucent makeup bag with assorted pink lipsticks and lip gloss keychain attachments.
Vanity Pouches
Set of five colorful silicone hand sanitizer holders with keychain clips and coiled wrist straps in various pastel colors.

Fulfillment and Logistics

Streamlined operations to deliver bold ideas at speed and scale
Close-up of a white conveyor belt system transporting white cylindrical containers in a bright industrial setting.
Stacked blue rectangular boxes with subtle embossed text, casting soft shadows on a neutral background.
White trailer truck with illuminated edges driving on a road at night.

Legal Framework

Setting up IP, licensing, and regulatory frameworks to protect innovation and ensure compliance

Licensing and IP Creation

Lock in your uniqueness — own your formulas, claims, and innovations before the world catches up

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