DISRUPTING

BEAUTY, ONE BRAND

AT A TIME

Noya BeautyWorks is born from nearly a decade of reimagining India’s beauty playbook. At Good Glamm Group, I spearheaded first-to-market innovations that became industry benchmarks. At Gush Beauty, I scaled disruptive packaging and multifunctional products that turned the brand into a Gen Z phenomenon.
This journey has always been about pushing boundaries — creating beauty that doesn’t just chase trends, but sets them

DISRUPTING

BEAUTY, ONE BRAND

AT A TIME

Noya BeautyWorks is born from nearly a decade of reimagining India’s beauty playbook. At Good Glamm Group, I spearheaded first-to-market innovations that became industry benchmarks. At Gush Beauty, I scaled disruptive packaging and multifunctional products that turned the brand into a Gen Z phenomenon.
This journey has always been about pushing boundaries — creating beauty that doesn’t just chase trends, but sets them

NOYA

New beautiful

NOYA is a play on ‘नया’ (Naya), the Sanskrit word for new — symbolizing our drive for new ideas, new stories, and new product development

Collage of women presenting at conferences, attending meetings, and various cosmetic products including nail polishes, compact powder, blush, lipstick, and eye shadow.

From every corner of the world to you.

Close-up of a shiny metallic blue spherical object with circular reflections.
India
Purple and white circular abstract design with a glossy, reflective sphere in the center.
China
Metallic circular device with concentric rings and a glossy reflective surface.
Korea
Close-up of a metallic round object with a reflective, smooth surface and a textured circular edge.
Thailand
Green metallic sphere with circular, layered rings creating a futuristic design.
Malaysia
Shiny copper-colored metallic button with a circular design and a glossy finish.
Indonesia
Close-up of a pink pearl inside an open pink oyster shell.
Italy
Glass orb with a reflective, swirling blue and purple pattern inside.
France
Close-up of a shiny brass or gold-colored round door peephole.
Germany
Shiny rose gold metallic ring with smooth rounded edges on a white background.
USA