If Noya knows it, you should try it first.
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Here’s what you can expect inside every edition:
Here’s what you can expect inside every edition:
- 8 filled, disruptive samples showcasing future formats, sensorial textures, and packaging-led product innovation.
- A practical whitespace snapshot that shows you exactly which gaps Indian consumers are willing to pay for, with data-backed demand signals, category pain points, and science-led format opportunities, so you know which ideas can convert into real sales, fast.
- A results-driven, science-informed inspiration card that translates every sample into a clear product direction, claims you can own, benefits Indians actually feel, and textures that test well, giving you a ready roadmap for what to launch and why it will win.
Where the industry goes before it goes public.
Every Noya Knows Box is a backstage pass into the world where beauty is actually built — the labs, factories, and supplier floors that shape tomorrow’s trends. These aren’t random samples. They’re pre-market textures, prototypes, and materials sourced from NBW’s 2,500+ partners across India, Korea, Italy, and beyond.
If you’re building a brand, scaling innovation, or simply obsessed with what’s coming next, this is an early peek into what the world will see later.
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Thought the classic lipstick couldn’t be reinvented?
Think again.
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- A mix of next-gen formats: twist-up pigments, cushion tints, dome creams, click-pens, glossy melts, and pH balms.
- A fast, focused trend report on our top wins, India’s best-selling shades, and the signals shaping what’s next.
Thought your moisturiser was done innovating?
Meet the new wave.
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- Breakthrough samples across dual-phase capsules, micro-dose ampoules, melt-to-skin balms, cushion serums and precision micro-pumps.
- A focused trend report on our skincare successes, India’s most-wanted benefits, and the technologies driving what’s next.
Thought haircare had explored every format?
Meet the next disruption.
- A mix of high-performance haircare samples that highlight emerging formats, sensorial upgrades, and more effective ways to treat scalp and hair.
- A fast-cut look at our biggest haircare shifts, the results Indian consumers chase, and the next-gen tech rewriting performance expectations.
Thought scent could only live in bottles?
Experience design-led fragrance reimagined.
- A curated set of testers — atomisers, dab-ons, rollers, micro-sprays.
- Trend report on how to build in fragrances
Bodycare that turns bath time into play, with performance that means business.
- A future-forward bodycare edit: gel-to-milk cleansers, mini creams, serums, balms, oil-gels, and SPF textures.
- A sharp trend report on shifting bodycare rituals and the packaging innovations rewriting the category’s future.
Pick your Noya Box
Thought the classic lipstick couldn’t be reinvented?
Think again.
Thought your moisturiser was done innovating?
Meet the new wave.
Thought haircare had explored every format?
Meet the next disruption.
Thought scent could only live in bottles?
Experience design-led fragrance reimagined.
Bodycare that turns bath time into play, with performance that means business.
What People Are Saying
Dear SS,
Wanted to say a BIG thank you for all thecontext setting behind each and every project,packaging, communication, and idea. Yourpassion and clarity for everything ‘beauty’ isunmatched. Though it's been a super shorttime, I have learnt a lot from you. Wishing youall the love, luck, and glitter for the future.
Love
Dear Sarvangi,
It was an absolute pleasure working with you! Hope we get a chance to work together
again in the future
Love
Dear SS,
Wanted to say a BIG thank you for all thecontext setting behind each and every project,packaging, communication, and idea. Yourpassion and clarity for everything ‘beauty’ isunmatched. Though it's been a super shorttime, I have learnt a lot from you. Wishing youall the love, luck, and glitter for the future.
Love
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